Ford and Mobileye Partner Up for Tech-Improvement Collaboration

Ford and Mobileye partner up | Brownsville, TX

The Ford Motor Company recently announced that it would be pairing with Intel® to develop the next generation of driver-assist technologies. In particular, Intel’s® Mobileye® has developed EyeQ® technology, which combines computer-vision and deep-learning technologies to optimize existing safety tech like Lane-Keeping Assist, Automatic Emergency Braking, and Adaptive Cruise Control.

What does this mean for Ford? Mobileye® will contribute the next wave of vehicle safety features offered on Ford models, including the upcoming Mustang Mach-E, and it will also help to develop autonomous driving. Intel’s® chips and software will improve computation time, cooling, and cost effectiveness, making driver-assist features more affordable, reliable, and efficient.

“It is a privilege to extend and expand our long-standing collaboration with a company that is so committed to safety on behalf of its global customer base,” said Professor Amnon Shashua, president and CEO of Mobileye®. “We look forward to working closely together to bring these functionalities to market in the full Ford product lineup.”

In the near future, upcoming Ford vehicles will be equipped with EyeQ3® and EyeQ4® technologies, possibly using Mobileye’s® innovative Roadbook™ technology. This uses data from cameras to create a high-definition roadmap, a feature required for hands-free systems. Not only will this improve safety, but it also paves the way for fully autonomous vehicle production.

We here at Tipton Ford can’t wait to see what these two companies develop next with this new partnership. Be sure to pay us a visit and take a look at the technology of our current Ford lineup.