Ford and Mobileye Partner Up for Tech-Improvement Collaboration

Ford and Mobileye partner up | Brownsville, TX

The Ford Motor Company recently announced that it would be pairing with Intel® to develop the next generation of driver-assist technologies. In particular, Intel’s® Mobileye® has developed EyeQ® technology, which combines computer-vision and deep-learning technologies to optimize existing safety tech like Lane-Keeping Assist, Automatic Emergency Braking, and Adaptive Cruise Control.

What does this mean for Ford? Mobileye® will contribute the next wave of vehicle safety features offered on Ford models, including the upcoming Mustang Mach-E, and it will also help to develop autonomous driving. Intel’s® chips and software will improve computation time, cooling, and cost effectiveness, making driver-assist features more affordable, reliable, and efficient.

“It is a privilege to extend and expand our long-standing collaboration with a company that is so committed to safety on behalf of its global customer base,” said Professor Amnon Shashua, president and CEO of Mobileye®. “We look forward to working closely together to bring these functionalities to market in the full Ford product lineup.”

In the near future, upcoming Ford vehicles will be equipped with EyeQ3® and EyeQ4® technologies, possibly using Mobileye’s® innovative Roadbook™ technology. This uses data from cameras to create a high-definition roadmap, a feature required for hands-free systems. Not only will this improve safety, but it also paves the way for fully autonomous vehicle production.

We here at Tipton Ford can’t wait to see what these two companies develop next with this new partnership. Be sure to pay us a visit and take a look at the technology of our current Ford lineup.

New Ford Crossover Will Be Mustang-Inspired

ford interior

As the crossover market gets more and more competitive, automotive brands need to come up with new and innovative ways to stay one step ahead of the rest. Ford is apparently taking a rather unusual trajectory with its next project. The new Ford crossover, stated to be coming out in 2020, will be a fully-electric vehicle — the first in Ford’s lineup to be entirely built from the ground up with an electric powertrain. Not only that, but recently, Ford representatives confirmed that the crossover will be a performance-oriented vehicle inspired by the iconic Mustang.


The teaser that hinted at the new vehicle’s appearance debuted earlier this year under the name, Mach 1, stirring up a controversy among auto enthusiasts who recognized the name of Ford’s legendary, gas-guzzling muscle car. Mach 1, however, may not be the crossover’s true model name according to official sources at Ford Motor Company.


The company did confirm that the crossover will sport styling inspired by the Mustang. The original teaser showed viewers a Ford Mustang and Explorer going into a garage together to merge as one, creating a totally unique, electric-powered performance crossover.


The new Ford crossover won’t be making its way to the market until 2020, but it’s part of Ford’s ongoing goal to bring 16 battery-powered vehicles to the brand’s lineup by 2022. This will include true electric vehicles as well as hybrids and plug-in hybrids.


We at Tipton Ford are excited about Ford’s electric future.